It seems fitting that a beer label celebrating lagers and “beers with friends” (which was my original tagline for Double Elbow back when I thought it’d be a traveling collaboration show and not an actual label that makes stuff you can buy) would start out by making an homage to afternoons at the bar. “Tonks Tuesday” is a simple tradition: got a free afternoon? Go get a beer. It’s a subject of some minor debate who coined the phrase, but it stuck – my brother Charlie, our friend Adam, and me, drinking beers. Usually on Tuesdays. 

Step-mashed using a particularly compelling Colorado craft malt, hopped with two varieties from the PNW, and lagered for a while at temps mountain streams dream of, Tonks Tuesday is a snappy pilsner that sits right in what I think is the sweet spot for beers – nuanced enough that you could sit there and contemplate it for a while, but so quaffable that you’ll probably find yourself just drinking it and enjoying the company of your friends (or yourself, no judgement) instead.